LexisNexis Debuts AI-Powered IDVerse to Combat Growing Deepfake Fraud in Insurance

ATLANTA – LexisNexis Risk Solutions has launched IDVerse for Insurance, a sophisticated document authentication and identity verification tool designed to protect U.S. personal lines insurers from the escalating threat of AI-driven fraud.

As generative AI and deepfake technologies become increasingly accessible to bad actors, this new solution provides a critical defense layer, enabling carriers to securely authenticate digital identities in seconds across the entire insurance lifecycle, from initial quoting and account management to high-risk transactions and claims processing.

The introduction of IDVerse comes at a pivotal moment for the industry, as the U.S. Department of Homeland Security projects that losses from generative AI-enabled fraud could soar to $40 billion by 2027. By utilizing biometric verification, proprietary AI models, and deep neural networks, the platform helps insurers replace traditional, less effective verification methods with a system that matches the sophistication of modern cybercriminals. Jennifer Kostyrna, senior director of product management at LexisNexis Risk Solutions, emphasized that the only way to counter advanced criminal networks is through smarter, more adaptive technology that allows insurers to maintain security without sacrificing the seamless digital experience consumers now expect.

Integrated into the broader LexisNexis ID Compass Platform, IDVerse provides a streamlined, low-friction experience for policyholders through a customized smartphone interface that performs biometric face matching and liveness checks almost instantaneously. The fully automated system delivers immediate verification results and utilizes contextual AI learning to adapt to emerging threats as they evolve. Beyond its security capabilities, the solution offers global document coverage and flexible data storage options, allowing insurance companies to reduce operational friction, safeguard their profitability, and confidently verify genuine customers while blocking fraudulent attempts in real time.